Press Release

The Mix is the combination of stylish one-of-a-kind restaurants and trend-setting fashion boutiques and eclectic shops by successful retailer Jennifer Croll. The hip collection of mix-and-mingle-style independent shops will be stocked with up-to-the-minute fashions and furnishings that will make them the place to go for that elusive “have-to-have” item of the moment, from women’s fashions to an exclusive children’s line. Notably absent will be any national chain stores, preserving the independent spirit of Scottsdale’s SouthBridge district.

The three buildings of The Mix will comprise more than 30,000 square feet of retail space, each individually themed:

Nest showcases home furnishings, linens, bath, baby, floral, and garden/patio shops with classic music setting a restful tone.

Live will broadcast hip, high-energy music into an array of 25 shops including trend-setting couture from designers such as Stella McCartney and Chloe, high-end shoes, “hot” denim, swimwear, lingerie, an eclectic children’s shop with a “candy bar,” pet couture, a spa lounge, and a sports memorabilia non-profit shop highlighting local celebrity athletes. Men’s fashions will be showcased in a space complete with pool table and a plasma television tuned in to sports. A spectacular circular staircase will lead to the second level and CANAL, a restaurant for Scottsdale’s most fashionable. A catwalk around The Lemonade Stand Bar will host fashion shows, while Thursday through Saturday nights, CANAL will be an invitation list-only for the private party scene. Thursday nights are hosted by a local sports celebrity featured in the sports memorabilia shop.

Play will feature a toy store and, for the creatively inclined, a card-making, scrapbooking and bead-making shop. Pop music will keep the atmosphere playful and light.

Fashion shows and live modeling will infuse The Mix with a dynamic energy, while private shopping rooms, and private events will add to its upscale ambience.