Jennifer Croll Sport has opened in Crystal Cove in Newport Coast. To celebrate, Jennifer and her partner/husband threw a party on a Saturday morning. Ten percent of all sales from the weekend were donated to the American Heart Association. Newport Beach resident Lisa Natapow was picking out her bridesmaid's dresses. She said "Jennifer clothes are fun and fashionable. This is just what Newport needed". Jennifer Croll greeted her guests and offered them fresh juice, chilled champagne, pastries or a game of pool. She said: "I love our new location. I watch the sun drop in the ocean. Who needs a beach house? My husband does all the men's buying. I do the women's. We try to be cutting edge without being too far out."